THE DIGITAL ROADSHOW-Transforming Manual to Digital

The Digital Roadshow” brought together experts from various industries to impart their knowledge and skills to approximately 500 students, combining both marketing and entrepreneurship disciplines. This unique collaboration aimed to enhance the students’ understanding of digital marketing strategies and entrepreneurial practices in today’s fast-paced digital landscape.

The event provided an immersive experience for students to explore the power of digital channels in promoting products, services, and brands. Through engaging multimedia content, including videos, infographics, and webinars, students were exposed to real-world examples and best practices in digital marketing. They learned how to leverage social media platforms, email marketing, and website optimization to effectively reach a wider audience, generate leads, and increase brand awareness.

Moreover, the Digital Roadshow facilitated interactive sessions where students had the opportunity to directly engage with the industry experts. They could ask questions, seek advice, and gain valuable insights into the nuances of marketing and entrepreneurship. This direct interaction not only enriched their learning experience but also provided a platform for networking and potential mentorship opportunities.

In addition to knowledge sharing, the event emphasized the importance of collecting and analyzing customer feedback. Students learned how feedback can be used to iteratively improve products or services, enhancing customer satisfaction and loyalty. By understanding the significance of feedback loops, students were equipped with the skills needed to adapt and pivot their marketing and entrepreneurial strategies in response to customer needs and market trends.

Overall, “The Digital Roadshow” served as a catalyst for fostering collaboration between marketing and entrepreneurship programs. It empowered students with practical skills, industry insights, and a broader perspective on leveraging digital channels for marketing success. The event not only enriched their academic journey but also provided them with a competitive edge in the dynamic world of business.For the first time the Marketing and Entrepreneurship programs collab in one big event, “ The Digital Roadshow”.
Experts from the different industties shared their knowledge and skills to the more or less 500 students both marketing and entrepreneurship combined.