Mandaluyong City – In a heartfelt display of generosity and community spirit, the Junior Marketing Association (JMA) – Rizal Technological University (RTU) Chapter successfully held FEBigayan 2025 on February 28, 2025, at Bahay Tuluyan Mandaluyong. The initiative, led by JMA-RTU Chapter President Miguel Garcia and supervised by Instr. Christian Paul T. Mendoza, MBA, Program Chair of the BSBA Marketing Management Program, provided essential aid and emotional support to orphaned and vulnerable children.

FEBigayan 2025 aimed to uplift the lives of children in need by distributing school supplies, hygiene kits, and personalized gifts. One of the most touching elements of the program was the handmade crochet flowers given to each child—a symbolic reminder of their strength and potential to bloom despite life’s challenges.

Beyond the material donations, JMA volunteers spent time interacting with the children through fun activities, engaging conversations, and words of encouragement. In a heartwarming turn of events, the children surprised attendees with a special dance performance, showcasing their talent, resilience, and joy.

The success of FEBigayan 2025 highlights the impact of collective action in fostering hope and empowerment. JMA-RTU continues to encourage community involvement in initiatives that create meaningful and lasting change in the lives of those who need it most.