Students from the Marketing Management Department of Rizal Technological University (RTU) proudly participated in the International Youth Talk, organized by Go Study Global Education, with the theme “How Creative Marketing Can Grab the Attention of Young People”, on October 17, 2025, via Zoom Teleconferencing.

The International Youth Talk served as a global platform for young individuals to engage in thought-provoking discussions on the evolving landscape of marketing in the digital age. Participants shared valuable insights on how creative marketing strategies can effectively capture the attention of today’s youth, who are increasingly influenced by social media trends, digital storytelling, and brand authenticity.

Representing the University were Mr. Benito Kiel Pineda, Ms. Shelamiel Pauline Ann Sanchez, and Ms. Danilyn Angela D. Ninalga, BSBA Marketing Management students, together with Instr. Cyril Mae De Leon, Department Head of the Marketing Management Department. They were assisted by the International Affairs and Linkages Office (IALO), under the leadership of Instr. Donato Z. Estocada.

Throughout the session, RTU representatives emphasized that creative marketing goes beyond chasing virality; it involves building trust, fostering emotional connections, and promoting ethical engagement between brands and consumers. They also highlighted the importance of innovation, inclusivity, and purpose-driven campaigns in appealing to younger audiences who value genuine experiences and social impact.

The participation of the BSBA Marketing Management students and their department head underscores RTU’s continued commitment to cultivating globally competent, creative, and socially responsible business professionals. Through this initiative, Pandayang Rizalia reaffirms its commitment to empowering students to participate in international dialogues that deepen academic insight, expand cross-cultural understanding, and elevate their professional preparedness in an increasingly dynamic global landscape.