RTU Marketing Professors Participate in the Philippine Marketing Association’s MarkEx Program

The renowned Marketing Exchange (MarkEx) program witnessed the active participation of esteemed faculty members from Rizal Technological University (RTU), including Instr. Christian Paul T. Mendoza, Program Chair of BSBA Marketing Management, and Asst. Prof. John Eric O. Estrellado, Director of University Public Affairs. The event held both physically at Jose Rizal University and virtually via the Zoom conferencing platform, gathered industry experts and academics to discuss crucial topics shaping the future of marketing.

The MarkEx program this year spotlighted ethical considerations, sustainability marketing, and the integration of artificial intelligence in marketing strategies. With an emphasis on responsible marketing practices, attendees engaged in rigorous discussions and brainstorming sessions aimed at fostering ethical and sustainable approaches in the field.

Distinguished guest speakers enriched the program with their profound insights and expertise. Among them was Mr. Josiah Go, a renowned figure in Philippine marketing; Dr. Victor Manabat; and Director Law Sibayan. Their contributions added depth to the discussions, offering valuable perspectives on contemporary marketing challenges and opportunities.

The event, designed in a hybrid format, seamlessly blended physical presence with virtual interaction, ensuring maximum accessibility for participants. Attendees benefited from a diverse range of activities, including insightful talks, interactive forums, and valuable networking opportunities.