Rizal Technological University’s (RTU) Bachelor of Science in Business Administration (BSBA) major in Marketing Management Department joined the 4th General Membership Meeting of the Philippine Marketing Association (PMA), reaffirming its commitment to industry engagement, professional collaboration, and marketing excellence through the renewal of its institutional membership.

Representing RTU were Assoc. Prof. John Eric O. Estrellado, Director of the Research Management Office (RMO), and Instr. Abigail P. Mendoza, Program Chair for BSBA Marketing Management and Deputy Director of the Extension and Community Services Office (ECSO).

Held on October 7, 2026, the meeting carried the theme “The New Marketing Imperative: Winning the Customer Race in 2027”. It featured Dr. Donald Patrick Lim, CPM Asia, President of DITO CME Holdings Corporation, who shared insights relevant to the evolving marketing landscape and the growing importance of innovation, transformation, and customer-centric strategies.

RTU’s participation in the gathering provided an opportunity to engage with marketing professionals and industry stakeholders, exchange insights, and strengthen connections between academic institutions and the professional marketing community.

Through its renewed institutional membership with PMA, RTU continues to pursue meaningful industry linkages and professional development opportunities that can enrich marketing education and better prepare students for the demands of the dynamic business environment.

This initiative reflects RTU’s continuing commitment to providing relevant, industry-responsive education and developing future-ready marketing professionals equipped to navigate emerging trends and contribute to the advancement of the marketing profession.