The Rizal Technological University (RTU) Marketing Management Department participated in the “Usapang Agribiz” Investment Forum held on May 22, 2026, at the Hidalgo Function Room, World Trade Center Metro Manila, Pasay City, as part of the activities of IFEX Philippines 2026.
IFEX Philippines 2026, held from May 21–23, 2026, marked the 19th edition of the country’s premier export-oriented food and beverage trade show carrying the theme, “Tropical Flavors for the World.” The international event gathered more than 500 exhibitors composed of local and international food brands, industry stakeholders, and government agencies including the Department of Agriculture (DA) and the Department of Trade and Industry (DTI).
Representing RTU were twelve BSBA Marketing Management students together with Instr. Abigail P. Mendoza, Program Chair of the BSBA Marketing Management Program, and Assoc. Prof. John Eric O. Estrellado, Marketing Management faculty member and Director of the Research, Development, and Innovation Office (RDIO).
The student delegates included Kimberly L. Estacio, Aries L. Basijan, Patricia Irene L. Janerol, Rowel P. Raña Jr., Natasha Kayleigh T. Waki, Kharlo James V. Merin, Mary Jell A. Bañez, Mikaela A. Dueñas, Kassandra Nicole R. Almeda, Ely Roy M. Tanay, Shelamiel Pauline Ann M. Sanchez, and Jean Daftny R. Zaragoza.
Through the forum and trade exhibition, the participants were exposed to current developments in agribusiness, food marketing, entrepreneurship, export opportunities, and investment initiatives in the agriculture sector. The activity also allowed students to observe how businesses, government institutions, and industry leaders collaborate in promoting innovation and sustainability within the Philippine food and agribusiness industries.
The participation of the RTU Marketing Management Department highlights the university’s commitment to experiential learning and industry immersion by providing students with opportunities to engage with real-world business environments and emerging market sectors.